The earrings went back to the sea.
A concept campaign around Les Boucles Poisson, the gold fish earrings by Jacquemus. We imagined the jewel coming back to life: fish leaping out of the Mediterranean, a catch held up to the sky, skin still salty from the swim.
Six visuals and a motion piece, in hard summer light and deep blue. Concept, art direction and AI production by NIYA.
Concept. Not affiliated with Jacquemus.
